Are you passionate about crafting impactful digital campaigns and driving brand growth? Join our team as a Digital Marketing Manager, where you’ll lead innovative strategies, optimize performance across digital platforms, and work with a dynamic team to make a real difference. If you thrive in a fast-paced environment and love using data-driven insights to create exceptional results, we’d love to hear from you!

Who are we?

We are a MAS licensed startup that has been in business for the past 5 years. We have recently been recognized as the PayTech of the Year at 2024 Asia FinTech Awards. With a profitable MVP, we are now focused on scaling our business model globally.

What you’ll do:

• Conduct SEO research and website optimization to improve organic reach.
• Develop a user acquisition pipeline and collaborate with the tech team to implement and track leads acquisition and conversions.
• Manage paid campaigns (Google Ads, PPC) and social media ads (LinkedIn, X.com, YouTube) to increase brand visibility and followers.
• Lead KOL/influencer marketing campaigns.
• Implement growth hacking strategies through social listening and forums. 
• Work closely with the content writer and designer to align messaging across all digital platforms.
• Provide weekly reports on marketing performance and lead generation.

What we’re looking for:

• Bachelor’s Degree in Marketing or relevant fields.
• Proficient in both English and Mandarin as you will need to liaise with Chinese stakeholders.
• Min. 5 years of experience, well-versed in SEO, PPC campaigns, and user acquisition strategies.
• Strong familiarity with ad platforms like Google Ads, LinkedIn, and YouTube.
• Proven track record of using analytics tools to track and optimize digital marketing efforts.
• Experience with influencer/KOL campaigns.
• An interest in or experience with the fintech, tech, finance, or web3 industries.

Benefits

18 days annual leaves

Competitve compensation and benefits packages

Regional exposure and career growth opportunities

Opportunity to work with a dynamic and innovative digital payments

Exposure to cross-functional collaboration and involvement

Mentorship and guidance from experienced professionals